Robert Gray Atkins

Author Speaker Innovator

“The body of human knowledge–what may need to be taught–is greater than ever before.”

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Through extensive experience and broad expertise, we always offer the highest quality

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Gray Matter

Several years in the industry have given us invaluable knowledge in the field that we focus

book

Book

Through extensive experience and broad expertise, we always offer the highest quality

Book

We offer quality services with the best possible performance from our professional staff
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Gray Matter

Several years in the industry have given us invaluable knowledge in the field that we focus

Gray Matter

We guarantee a professional and competent response when we deliver our purpose
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Gray Associates

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What should we teach?

This is a book for anyone who seeks a proven system for making better academic program decisions at their college, university, or institution of higher education or adult learning.

This book is intended to help you make better-informed decisions. It will describe the data you need and how to organize it. It will propose a process that brings together faculty and administrators and teaches them how to use the data to inform their judgment and make better decisions. It will prepare you to do the work yourself, or find outside help that has valid data, effective software, and proven processes for making program decisions. It will prepare you to better answer the question:  What should we teach?

Why this book? Why now?

Play Video about Video: Why This Book
Gray Matter
Thought Leadership
In the face of financial shortfalls, many schools make a fundamental error: they focus…
There is a good chance that you are losing potential students right from your own…
Years before the pandemic, online enrollment began its rise. Using the most recent data…
In the face of financial shortfalls, many schools make a fundamental error: they focus…
LET´S DISCUSS ACADEMIC PROGRAM PLANNING
Get in touch with me
Looking for a well-regarded speaker and higher education expert?

Bob Atkins works with colleges and universities on strategy, market analysis, academic economics, academic program evaluation and management, campus location optimization, and pricing. A well-seasoned speaker and presenter, Bob can speak with expertise on everything from student demand trends to the future of skills and the labor market.