closeup photo of
CEO and Founder

CEO and Founder

Since founding Gray Associates, Bob has worked with institutions across all sectors of higher education to develop institutional and programmatic growth strategies, identify new markets, and model program and course economics. He led the design of PES+ Markets, PES+ Economics, and our Program Strategy Workshops.

Prior to founding Gray Associates, Bob worked with corporate clients such as AT&T, American Express, HP, and IBM to develop growth strategies, enter new markets, and build their channel organizations. Bob is a published author, whose articles have appeared in Wall Street Journal, Sales and Marketing Management, and other publications around the world.

Bob received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College.

Bob Atkins Signing Start, Stop, or Grow book
Robert Atkins signing Start, Stop, or Grow