Start, Stop, or Grow

start stop or
Bob Atkins, CEO and Founder of Gray Associates

Start, Stop, or Grow?

A Data-Informed Approach to Academic Program Evaluation and Management

This is a book for anyone who seeks a proven system for making better academic program decisions at their college, university or institution of higher education or adult learning.

Academic program evaluations affect what generations of students will learn, the skills they will develop, the success they will have at work, and how they will contribute to our society. Evaluations change the institutions themselves: they drive academic costs, who will be hired and let go, what research will be done, and who will be included in our campus communities. They guide how our science, culture, and ethics will be handed down from one generation to the next.

Make Better-Informed Program Decisions

It is worth investing the time and money to make better-informed program decisions. They can transform the institution and restore its financial health. They can help your students succeed and support economic growth in your community. This book is intended to help you make better-informed decisions. It will describe the data you need and how to organize it.


It will propose a process that brings together faculty and administrators and teaches them how to use the data to inform their judgment and make better decisions. It will prepare you to do the work yourself, or find outside help that has valid data, effective software, and proven processes for making program decisions. It will prepare you to better answer the question:

What should we teach?